Public build log — updated monthly

Building RedactID in Public

Monthly updates on MRR, traffic, subscribers, and lessons. No vanity metrics, no cherry-picking. If it's not working, it says so here.

  1. Day 0 — Baseline

    MRR
    $0.00
    Active subs
    0
    One-time buyers
    2
    Visitors (30d)
    68
    Lesson:Two paying customers in three months with zero marketing is a real, if faint, signal. Time to find out if effort moves the needle.

    This is the starting line. For the next 90 days, I'm running the growth plan in GROWTH_PLAN.md and posting an honest update here every month — MRR, visitors, subs, what worked, what didn't.

    No cherry-picking. If the numbers are flat, the numbers are flat.

    Where we are today

    • Revenue: 2 one-time purchases ever, no subscriptions. No recurring revenue.
    • Traffic: ~68 unique visitors over the last 30 days (Vercel Analytics). Zero paid.
    • SEO: Indexed but invisible — impressions exist, clicks don't.
    • Product: Redaction works, pricing page ships, Stripe + Upstash credit system runs.
    • Distribution: None yet. No X presence, no content cadence, no outbound.

    What I'm going to try

  2. Ship a subscription tier. One-time credit packs alone can't compound. Pro ($9/mo) and Business ($29/mo) go live this month.
  3. Write for a specific buyer. Landlords, real estate agents, and small legal ops — not "everyone with a document." One SEO post per week targeting those terms.
  4. Show up publicly. Build-in-public on X + this log. Monthly check-ins here no matter what the numbers say.

    5. The honesty rule

    If at day 90 the numbers don't move (checkpoints in CHECKPOINTS.md), I stop. I'd rather know early than sink another year into something that isn't working.

    Next update: mid-May 2026.

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New update the first week of every month. The tool itself is free to try — no account required.

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